Why Brand Monitoring Matters in 2025
Every day, people talk about your brand online — on social media, in forums, on review sites, and across news platforms. Missing those conversations can mean missing a crisis before it escalates, a sales opportunity before it disappears, or a partnership before a competitor grabs it.
Manual monitoring is simply not scalable. That's where the combination of n8n and brand24 becomes a game-changer. You can build a fully automated brand monitoring workflow in under 10 minutes — no coding required.
What You'll Need
- An active account on brand24 (free trial available)
- A self-hosted or cloud instance of n8n
- A notification channel: Slack, email, Telegram, or similar
What Is Brand24?
brand24 is a powerful media monitoring tool that tracks mentions of any keyword — your brand name, product, competitors, or industry terms — across the web in real time. It aggregates data from social media, blogs, news sites, podcasts, and more. It also provides sentiment analysis, reach metrics, and influencer identification.
The real power comes when you connect brand24 to an automation engine like n8n to act on that data automatically.
What Is n8n?
n8n is an open-source workflow automation platform that lets you connect hundreds of apps and services without writing code. Unlike tools such as Zapier, n8n can be self-hosted, giving you full control over your data and unlimited executions at a fixed cost.
The Workflow: Step-by-Step
Step 1 — Set Up Your Brand24 Project
Log in to brand24 and create a new project. Enter your brand name as the primary keyword. Add variations, common misspellings, and product names. Enable social media sources, news, and forums. Once saved, brand24 starts collecting mentions immediately.
Step 2 — Get Your Brand24 API Key
In your brand24 account settings, navigate to the API section. Generate a new API key and copy it. You'll use this to authenticate requests from n8n.
Step 3 — Create a New Workflow in n8n
Open your n8n instance and create a new workflow. Add a Schedule Trigger node — set it to run every 15 or 30 minutes depending on how fresh you want your data.
Step 4 — Fetch Mentions via HTTP Request
Add an HTTP Request node in n8n. Configure it as follows:
- Method: GET
- URL:
https://app.brand24.com/api/v3/mentions - Authentication: Header Auth using your brand24 API key
- Parameters: Filter by project ID, date range (last 30 minutes), and optionally by sentiment
This node pulls all new mentions from brand24 that occurred since the last run of the n8n workflow.
Step 5 — Filter and Enrich the Data
Use an IF node in n8n to filter only negative sentiment mentions or mentions above a certain reach threshold. You can also use a Set node to format the message neatly — including the author name, platform, mention text, and a direct link.
Step 6 — Send the Alert
Add your notification node. The n8n workflow supports Slack, Gmail, Telegram, Microsoft Teams, and dozens more. Configure a message template like:
- 🔴 New mention on [platform]
- Author: [author name]
- Sentiment: [positive/negative/neutral]
- Reach: [estimated reach]
- Link: [direct URL]
Step 7 — Activate and Test
Save and activate your n8n workflow. Trigger a manual test run to verify that mentions are being pulled from brand24 and alerts are landing in your chosen channel. Once confirmed, the workflow runs on autopilot.
Advanced Enhancements
AI Sentiment Summaries
You can add an OpenAI node inside n8n to generate a brief AI summary of each mention, helping you prioritize which ones require an immediate human response.
Weekly Digest Reports
Create a second n8n workflow triggered every Monday morning that pulls a weekly summary from brand24 and sends a formatted digest email to your marketing team.
Competitor Monitoring
Set up separate projects in brand24 for your top competitors and connect them to the same n8n workflow with a different Slack channel or label. Stay ahead of market movements without lifting a finger.
The Business Value
This setup takes less than 10 minutes to build, but the value it delivers is enormous:
- Reputation protection: Catch negative press before it snowballs
- Sales intelligence: Identify leads who are talking about problems you solve
- Competitive edge: React faster than competitors to market events
- Time savings: Eliminate hours of manual social listening per week
Final Thoughts
Combining n8n with brand24 gives you an enterprise-grade brand monitoring system at a fraction of the cost and complexity. Whether you're a solo founder, a marketing team, or an agency managing multiple clients, this workflow scales effortlessly.
Start your brand24 free trial today, spin up your n8n instance, and have your brand monitor live within the next 10 minutes.
This post was created with tools we use and recommend: n8n for workflow automation, Turbotic as an AI-native automation alternative, ElevenLabs for AI voiceover, Placid for visual content creation, and Hostinger for reliable VPS hosting. Some links are affiliate links.