How to Use Brand24 to Monitor Social Media Mentions — Step by Step
Whether you are a solopreneur, a marketing manager, or an agency owner, knowing what people say about your brand online is not optional — it is essential. brand24 is one of the most powerful AI-driven social listening tools available today. In this guide, you will learn exactly how to set up and use brand24 to monitor social media mentions step by step.
What Is Brand24 and Why Does It Matter?
brand24 is a real-time media monitoring tool that tracks mentions of your brand, competitors, or any keyword across social media platforms, blogs, news sites, forums, podcasts, and more. Instead of manually searching for your brand name across dozens of channels, brand24 does it automatically and surfaces insights you can act on immediately.
With AI-powered sentiment analysis, topic detection, and influencer scoring, brand24 gives you a complete picture of your online reputation — all from a single dashboard.
Step 1 — Create Your Brand24 Account
Go to the brand24 website and sign up for a free trial. No credit card is required to get started. Once you log in, you will land on the main dashboard where you can create your first monitoring project.
Step 2 — Set Up Your First Project
Click Add New Project in your brand24 dashboard. You will be prompted to enter:
- Project Name — typically your brand name or campaign name
- Keywords to Track — include your brand name, product names, hashtags, and competitor names
- Excluded Keywords — filter out irrelevant mentions (e.g., if your brand name is also a common word)
- Language & Country — focus your monitoring on specific markets if needed
brand24 starts collecting mentions instantly after your project is created. Within minutes, you will already see results populating in your feed.
Step 3 — Explore the Mentions Feed
The Mentions Feed inside brand24 is your main working area. Every time someone mentions your tracked keyword online, it appears here in real time. You can:
- Filter mentions by source (Twitter/X, Instagram, Facebook, YouTube, Reddit, blogs, news, podcasts)
- Sort by date, reach, or sentiment
- Mark mentions as positive, negative, or neutral
- Reply to social media mentions directly from the dashboard
- Add notes or assign mentions to team members
This makes brand24 not just a monitoring tool, but a lightweight CRM for brand interactions.
Step 4 — Analyse Sentiment and Topics
One of the standout features of brand24 is its AI-powered sentiment analysis. Navigate to the Analysis tab to see:
- Sentiment breakdown — percentage of positive, negative, and neutral mentions
- Trending topics related to your brand
- Mention volume over time (great for spotting PR spikes or crises early)
- Top sources and top public profiles talking about you
The Topic Analysis feature in brand24 groups related mentions into themes automatically, saving you hours of manual reading.
Step 5 — Set Up Instant Alerts
You do not want to miss a critical mention. In brand24, go to Settings → Notifications and configure:
- Email digests — daily or weekly summaries of your mentions
- Real-time email alerts — triggered when a mention exceeds a reach threshold
- Slack integration — push important mentions directly to your Slack workspace
- Storm Alerts — automatic notifications when mention volume spikes suddenly
Storm Alerts are particularly powerful in brand24 because they warn you about a potential PR crisis before it spirals out of control.
Step 6 — Track Competitors
Create separate projects in brand24 for each of your main competitors. By comparing your mention volume, sentiment score, and share of voice against theirs, you gain a genuine competitive intelligence advantage. The Comparison feature in brand24 lets you place multiple projects side by side.
Step 7 — Use the Brand24 AI Assistant
brand24 includes a built-in AI Assistant that lets you ask natural language questions about your monitoring data. For example:
- "What are people saying negatively about my brand this week?"
- "Who are the top influencers mentioning my product?"
- "What topics are trending around my brand right now?"
This makes brand24 especially valuable for marketers who want fast answers without digging through raw data manually.
Step 8 — Export Reports
brand24 lets you generate professional PDF or Excel reports with one click. These are ideal for client presentations, monthly reviews, or internal stakeholder updates. You can also schedule automated report delivery directly from brand24 to any email address.
Pro Tips for Getting the Most Out of Brand24
- Track misspellings of your brand name as separate keywords in brand24 — people often make typos
- Monitor your CEO or spokesperson by name for personal brand management
- Use Boolean operators to create advanced keyword combinations in brand24
- Integrate with Zapier to push brand24 mention data into your CRM, Notion, or Google Sheets automatically
Final Thoughts
Social media never sleeps, and neither do the conversations happening about your brand. brand24 gives you the tools to stay informed, respond quickly, and make data-driven decisions about your online reputation. Whether you are managing a personal brand or a global product, the step-by-step workflow outlined here will have you up and running with brand24 in under 30 minutes.
Start your free trial of brand24 today and take control of what the internet is saying about you.
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